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Father. Sales & Marketing Executive. Blogger. Traveler. Wine Enthusiast. 'Nole for Life. 40 with "Benes" brand is a mindset and belief that, like a fine wine, you get better with age. Experience, wisdom, and knowledge allow you to have real, raw, authentic takes on life and business.

Doing More with Less

It’s the latest catchphrase in corporations today: doing more with less. However, it has broader meaning than the cliche-infused phrase used during times of austerity across Corporate America. Is it a way for executives to sell the idea of budget cuts and reduced spending? Yes. However, it extends well beyond Fortune 500 companies’ focus on profitability and operating income. Tightening the belt is nothing new. In fact, millions of Americans have done it everyday for the past four years. The single mom raising three kids. The small business owner trying to survive. The middle class family living paycheck to paycheck despite appearing to “have it all” on paper. Doing more with less is no longer a phrase…it’s a fact of life for most.

English: Charles Darwin (1809-1882) in his lat...When you peel back the layers of the onion “doing more with less” is really about dealing with change and survival. The Darwinian theory, while controversial, helps to frame out my point. The theory developed by Charles Darwin and others, states that all species of organisms arise and develop through the natural selection of small, inherited variations that increase the individual’s ability to compete, survive, and reproduce. There’s that word that I love so much – compete. We now know that what Darwin was talking about 150 years ago is not that the strongest or the largest survive, but it’s those best prepared to cope with change.

Doing more with less is about coping with change whether in your personal life or in the business world. What’s the profile of the species of organisms best equipped to survive through change? The ones that adapt. They are flexible. They adjust their thinking and perceptions. They have a winning attitude. They do things differently. They reinvent themselves. They figure out a better mousetrap. They accept change as a fact of life and figure out a way to make it work for them. They see the big picture.

Who doesn’t do well with change and will struggle to survive? The ones that fear change. They resist or reject it. They play the what-if game. They choose to dwell in the past on the way things used to be. They assume the victim role. They don’t compete. They don’t adapt. They keep doing the same old, same old.

John F. Kennedy had one of the most compelling quotes on this subject – “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

If people had to keep warm today by only using open fire, as they did several hundred years ago, the world’s forests would be gone in one week. Fortunately, there have been paradigm shifts, evolution, and advances in technology that have brought about more efficient and effective forms of heat. Positive change.

Change happens. How you deal with it determines your own personal evolution.


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One Comment on “Doing More with Less”

  1. lpmmaimu@gmail.com 11/26/2013 at 12:28 AM #

    amazing blog you got here, thanks for sharing it!

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