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Father. Sales & Marketing Executive. Blogger. Traveler. Wine Enthusiast. 'Nole for Life. 40 with "Benes" brand is a mindset and belief that, like a fine wine, you get better with age. Experience, wisdom, and knowledge allow you to have real, raw, authentic takes on life and business.

Let Me Be Clear

“Let Me Be Clear.” This has become President Obama’s catch phrase and is pervasive in almost every speech he gives these days. What’s the significance? It’s the point in his communication that he wants the recipients to focus on. “Let Me Be Clear” is about messaging and intent. This is important to me. This is what we need to do. We have issues that need to be addressed. We have opportunities that need to be capitalized on. (Click underlined blue link to hear him).

This catch phrase is about making a bold statement. Today, millions of people will make New Year’s resolutions. Some will write them on a piece of paper. Most will keep them private in their heads. Very few will share them with others to drive personal accountability.

If you are making resolutions or setting ambitious goals for 2013 then do it with “Let Me Be Clear” intentions. I will make my sales number next year and develop a business plan to hold myself accountable. I will launch that new product (on time) and build a comprehensive, robust commercialization plan to maximize our market opportunity. I will lose x pounds this year and improve my quality of life.

A friend of mine set a “Let Me Be Clear” goal four months ago. He posted his workouts, his weight progress, and his goals for others to see. The result? He lost over 90 pounds.

Let 2013 be the year that you are clear with yourself on what you want to achieve. Then be bold enough to go do it.

Happy New Year!

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One Comment on “Let Me Be Clear”

  1. TL 12/31/2012 at 6:59 AM #

    “Let me be clear” from BO is the first signal that a ton of BS is headed your way. In 2013, let’s each reaffirm the pledge that JFK asked of us in January 1961:  “And so, my fellow Americans: ask not what your country can do for you—ask what you can do for your country.
      My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.”
    Here’s to an epic 2013!

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