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Father. Sales & Marketing Executive. Blogger. Traveler. Wine Enthusiast. 'Nole for Life. 40 with "Benes" brand is a mindset and belief that, like a fine wine, you get better with age. Experience, wisdom, and knowledge allow you to have real, raw, authentic takes on life and business.

Future State of Mind?

Where do you live? Before you get uncomfortable, I’m not talking about your physical address. Don’t worry, I’m not a stalker. I mean what is your general state of mind in life and in business? Think about that for a minute or two before answering this question. Which choice in the following groups do you associate with the most? Windshield or rear-view mirror? Future or Past? Tomorrow or Yesterday?  

What is the significance of the 40 with “Benes” image? Many of you have inquired about the image over the past few weeks so I’m giving you the skinny in this blog. The perfunctory answer is that it is a commissioned portrait of my three children. Before you tap out thinking that I’m “that guy” who writes an entire blog about his kids – stop! The image has become an integral element of my brand. It’s simple yet distinctive and suggestive. It has tangible and intangible characteristics. It has relevance. The brand identity establishes an emotional connection. These are all basic characteristics of any successful brand strategy.

What’s the connection between the image and the brand? The answer is Envisioned Future. The hands cupped around the eyes, like a pair of Bushnell binoculars, represent vision. Where are they looking to? The future. The significance of the children doing this? An ideal, desired future rich with promise and opportunity. Why is this relevant? Because I firmly believe that a powerful vision links the present to the future.

One of a leader’s primary responsibilities is to create a compelling vision and developing a strategy to achieve it. This vision is more than just a dream. It is an enthusiastic and ambitious view of the future that can be realistically achieved. A powerful vision inspires and motivates team members. It energizes people and gives meaning to work.     

My leadership binoculars are always looking out to a positive envisioned future. I’m just wired that way. I see opportunity and promise in everything so the challenge becomes developing a plan to achieve it. Maybe there’s a part of me in the image of those three kids looking out to the future. 

The important thing is that leaders come in all shapes and sizes. Organizations need leadership at ALL levels, not just at the top. You don’t have to be the CEO, President, or Head Coach to be a leader, but you must have a powerful vision of where you are today and where you want to be. The only way you can get there is down a one-way street. The direction? Windshield, Tomorrow, and Future. The choice is yours…

 future

 

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7 Comments on “Future State of Mind?”

  1. Anonymous 12/29/2012 at 8:25 AM #

    Great perspective on visionary leadership. 2013 is right around the corner so the timing couldn’t be better to think about this.

  2. Anonymous 12/29/2012 at 11:03 AM #

    As a current marketer I really enjoyed how “brand” was woven into your piece. Agree with your perspective on brand management. There are way too many vanilla, water-downed brands today. Excellent

  3. Anonymous 12/29/2012 at 11:24 AM #

    Completely agree about the necessity of ambitious and enthusiatic vision at all levels of an organization. In some instances the developing leaders of a company can prove more long term value than certain segments of product

  4. Steve 12/29/2012 at 12:10 PM #

    Thanks for clarifying ‘where do you live’. The image of a Mancini stalker is truly terrifying to me!

  5. Anonymous 12/29/2012 at 12:33 PM #

    Steve – Just remember…”He sees you when you’re sleeping…he knows when you’re awake…”

  6. viagra 10/17/2013 at 11:59 AM #

    That’s an apt answer to an interesting question

  7. free auto insurance quotes 11/27/2013 at 9:20 PM #

    I didn’t know where to find this info then kaboom it was here.

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