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Father. Sales & Marketing Executive. Blogger. Traveler. Wine Enthusiast. 'Nole for Life. 40 with "Benes" brand is a mindset and belief that, like a fine wine, you get better with age. Experience, wisdom, and knowledge allow you to have real, raw, authentic takes on life and business.

Obesity & the red Hot Light?

When the red “Hot Light” is on at any given Krispy Kreme location around this country do obesity rates rise?

Krispy Kreme recently launched an app so smartphone users can punch in their zip code and find their nearest location.  You can even receive alerts on your smartphone when the Hot Light is on so you can rush over to get a fresh original glazed doughnut.  Brilliant!  Once you devour every mouth-watering bite you will have consumed 200 calories and 12 grams of fat. 

The humorous yet provocative comparative chart below would make you believe that as fast-food companies’ revenues, profits, and share-holder value have increased over time so has childhood obesity.  This blog is not about punishing Krispy Kreme or any other fast-food company for a rise in our nations’s obesity rates.  More importantly, I’m not implying that because KK’s share price has grown over time so have Americans’ BMI scores.  I received this chart from a friend. Digested the information. Thought about the subliminal messages. Had a good chuckle.  The end. 

Click to enlarge

But looking at the chart again reinforced how important leadership is in high-level decision-making.  Leaders all across Corporate America are meeting with their teams this week to make decisions that will shape the strategic direction of their businesses in 2012.  At the epicenter of the decision-making process will be financial goals and share-holder commitments.  This always has, and always will, drive decisions in the corporate world. 

Good leaders have the vision to see beyond the financial metrics and factor in the downstream effect of decisions.  It’s not just about the numberWhat impact will these decisions have on our employees?  On our mission, values, culture and organizational morale?  How will these decisions improve our organization?  If we do these things what will be the impact in the marketplace?  What impact will they have on our customers and their customers?  

I just left a two-day strategic decisi0n-making meeting.  At the beginning our vision was blurred due to the 2012 financial plan.  Half-way through the meeting we achieved 20/20 by incorporating organizational improvement measures.  At the end, we had Superman-like vision through customer focus initiatives.  The triad of sound decision-making. 

It’s amazing how clear things can become when the red light comes on…..

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One Comment on “Obesity & the red Hot Light?”

  1. Anonymous 01/06/2012 at 7:11 AM #

    Great piece, and quite on point. Economic concerns have left the”people” aspect out of many corporate cost cutting decisions. Repercussions will not be immediately evident, but in the long run, employee morale will suffer.

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